Monday, December 15, 2008

ppc management

In landing page optimization, you have to determine the main reason why web users or searchers click on your site. It should be understood that not all landing pages are the same. It still depends on what is being offered and the particular demographics and type of consumers are being targeted.





Therefore, you have to determine the major traffic contributors of your site. Then, within that major traffic contributor, identify which page gets the most visitors. From the information you may gather, you will be able to pinpoint the main reason they clicked on your web page or ad. It may be your unique service, or your best price guarantee, or your largest selection of products, or your company rating, or even keywords that you used.





Whatever it may be, it is best to identify it so you can use it as a model in creating your landing page or PPC ad to gain better traffic and conversion. For example, if according to the data you have gathered, the most click through landed on your promotional discount. Then, make sure that it is expressed in your headline. Or better yet, include it in your headline.





Aside from that, you must also express your value proposition in your landing page to get consumers hooked to your site any prevent them from moving away from your website. Communicate with your visitor. Let them know what benefit they can gain from your company. For example, same day shipping, or free shipping, or good customer service, or toll free hotline, whatever special service or promotions your company is willing to offer.





Also, if your website is about a special training school, or offers online courses and is accredited by important agencies of that field, then you should also make mention of that. Use credibility indicators such as product or service reviews, testimonials with e-mail addresses not just some 'Jane from Dakota' and even actual photos, return policy reviews, money back guarantee with the description of how the guarantee can be claimed if need be, blog reviews, reviews published by newspapers, magazines, or even recommendations from reputable non-company sites.





But of course, as much as possible use the ones that are legitimate. After all, you are trying to build a good reputation for your business. And remember, people want may want to hear both positive and negative reviews. If only positive statements are presented it may all seem dubious and you would lose the customers you have been trying so hard to get. Be transparent. Yet of course, try to use the once that are not damaging to your business. If your business has a minor limitation, make mention of that, perhaps on the products page or FAQ page.





But still, with all these information you are recommended to put in your landing pages, be cautious in using long paragraphs. Try to utilize bold, italicized, or enlarged fonts to emphasize your value proposition of the important points you want to communicate.





And last but not the least, test your landing pages. See what works and doesn't and make the necessary changes.


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ppc management: adwords management company

ppc management: adwords management company

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